Is this the death of creativity in marketing? Or the dawn of a brand new era where AI becomes your most powerful creative partner? In this episode of HAIRY TOPICS, marketing technologist Amanpreet Singh joins us to unpack how generative AI isn’t just optimizing marketing—it’s reinventing it from the ground up. From reshaping ideation and visualization to helping brands build proprietary “brand brains,” Amanpreet reveals how AI is forcing a total rethink of creative workflows—and why brands that ignore this shift risk becoming irrelevant.