What happens when AI becomes your creative partner — not just a tool? In this episode of HAIRY TOPICS, legendary creative leader PJ Pereira and tech veteran Rob Wrubel join us to explore how AI is reinventing creativity, collapsing production timelines, and blurring the lines between ideation and execution.

We dive into:

⚡ Why the old creative process is already obsolete

🤖 How AI leads to ideas that create ideas

🎨 The rise of the “maker” mindset — and why waiting for perfect AI will leave you behind

🚀 How brands like Coca-Cola are embracing AI-powered content (and what really happened behind that viral Christmas ad)

💡 Why belief, emotion, and human tension will always be irreplaceable If you’ve ever wondered where creativity ends and AI begins — this is the conversation you need to hear.

Big questions. Even bigger implications.